FIFA Leans Hard on Brazil to Serve Beer at World Cup (to Benefit Budweiser)

While Brazilians love to have a good time, soccer is practically a religion there and so at the stadiums alcohol is banned. FIFA, soccer's governing body and the keepers of the World Cup, do not like this.

"Alcoholic drinks are part of the FIFA World Cup," Jerome Valcke, FIFA's General Secretary and the man tasked to oversee Brazil's planning said, "so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate. The fact that we have the right to sell beer has to be a part of the law.

FIFA is now leaning heavily on the Brazilian health ministry to repeal the ban, especially since Budweiser is a MAJOR sponsor of FIFA and, as ever, big money and big business rules the world. 

Since 2003 alcohol has been banned at Brazilian football matches as a means to try also and curb violence in the stands, although many observers believe the measure has done little to stop the violence.

Look for Brazil to come to a decision soon (and for that decision to follow the money of Budweiser.)

[BBC]