Butts Up for Beach Volleyball Advertising

I like watching women's beach volleyball for two reasons: 1) the incredible athleticism of the athletes, 2) the hot asses of nearly every player all deliberately on display in teeny bikinis. 

Normally when watching women's beach volleyball you try to at least stare so hard at the fine behinds that you burn a hole or anything. But now that's all over with, online betting website, BetFair, have signed a deal with two British volleyballers, Zara Dampney and Shauna Mullin—and presumably more to come—to "rent their rears," something that usually gets you a conviction for prostitution. 

Instead, BetFair is placing a QR code on the back of the women's bathing suit bottoms and people can use their smartphones to read the code and get taken to the BetFair website. Clever!

Now you can stare and photograph all you want, after all you're only trying to consume advertising...

Bring me those butts!

[Marketing Week]